Tuesday, October 22, 2013

Ad Techniques



Funny Footer Locker Commercial ,makes me laugh every time I watch it .



                                               Intor 

                                   
                          Footlocker is a very smart company , they purposely use professtional ahtleles to advertise their product . This a technique called Testimonials ,which means when you invole a celebrity or professtional that supports a product.Also another technique was uesd called eomotional appeal. This means you try to make people feel a certain way. For examle, happy,sad or funny. Testimonial was used because two pro basketball players were used. Emotional appeal was used when one of the basketball players sing horribly. These techniques are effective because they make it look like the product is so good by using pro sports players. So people who like that certain sports play will buy those shoes. Also the commercial is enjoyable. Due to the fact it makes you laugh.Now you'll remeber Foot Looker.



                                         My personal thoughts


               I have been to Foot Looker numerous amounts of times , and frankly, I enjoy it. I get to see to coolest shoes .However, the shoes can be a bit pricey , there are well worth it . The shoes last at least 6 months , and you can also buy other accessories  . Such as, snap backs, socks for football and basketball , shirts and shoe cleaners. The service is kind and helpful . The staff never lose their cool helping a customer . Foot Looker target men a women from the age of 13-30. I believe Foot Looker will be very successful because there sell you high quality merchandise , and people are willing to pay a little more money to get the stuff that last and the coolest styles.   


                          Top Ten Basketball Commercials Using Emotional Appeal or Testimonials .                      

                                                             



In this commercial pro basketball Derrick Rose is supporting Adidas . This
technique is called testimonials .





In this commercial two pro basketball are used supports the company Gatorade. Testimonials was
used.





 Dikembe Mutombo is way the best shot blockers to ever play basketball. In this commercial the company GEICO  tried to make you laugh, by have Dikembe Mutombo smacking the objects being thrown. Pretending its a basketball , emontional appeal was used.






LeBron James is the basketball player in the NBA right now.He is also my favorite basketball
player,by having him advertise Beat by DR.DRE, his fans will be wanting to buy the product.
Testimonials was used in the making of this commercial.








   You may not understand this ,that's okay , you can just find some facts  on Shaq.
He is the strongest player to step foot on the court. In this commercial emotional appeal,
by trying to make you laugh.




In this commercial emotional appeal was used,by having Russell Westbrook stray mustard on James Harden's shirts . You are supposed to laugh while watching.



This commercial is trying to make you watch the NBA playoffs . Emotional appeal was used.







                                           Question of the Week


Have you ever been to a Foot Looker ? How did you feel about visiting there. Comment down below.

1 comment: